PUBG Lite required a brand and style guide for its new operation in Turkey, this was delivered with social media agencies in mind. As the brand was already set up, we had the origin of the brand tools, logo, key art etc. However as a soft launch, the existing brand required expanding for the region to suit the online media needs.
We wanted to express an individual look from the main title. This was achieved by creating a new online media presence, with a set standard of assets and colour style usage. I was also required to set up the art kick off, and opening up the continuing style and quality methods.
Something I found from my time at DTG that translated to PUBG, was an excitement from launching new products.
There was a satisfaction of evolving from an established brand into a new sub brand, this is the same for new DLC and add-on content such as maps, and cosmetics. My career has allowed me to cover releases from 1000’s of DLC, dozens of new product release, and brand adaptations for expanded country support.
PUBG Lite TR Social Media