Though you could argue that esports is a similar set-up to events. It requires another level of attention to detail, appealing to a distinctive, sophisticated, gaming audience.
PUBG Europe League (PEL) was no different to this. The league became something I was heavily evolved in, from the time and energy put into the logo, to the uphold of the brand and style guide.
In the early design stages of the league, I was delivering the logo concepts and early style ideas. This correspondent to the stage design and early relations with the production company. Which lead onto an early process set up, and clear communication about the style and league design.
In which we set up correspondence where we could guide and maintain our vision of the league. Though we handed over creative assignments, I was still support with online/social media and in game designs. We had regular feedback sessions which included redesigns and through feedback, to worked towards the final result of a thought out and executed brand.